Team Schoeps

The Confrontation of Two Giants In Field of Customers' Opinions

13-06-08

Nowadays there are two sites in the area of consumers' views which are true opponents. The site which is a beginner in that field named PissedConsumer.com attempts to get more clients than its rival Consumer Reports has. So what would be the feature that can bring victory to one of these resources?

If you load up the sites side by the side, the differences are quite startling. This is obvious that Consumer Reports is developed by real professionals and has quite pleasant appearance. The main hues which are used during the designing of interface are grey, white and blue. Here you may find a great deal of different links and pictures that are completed with short articles. Pissed Consumer also utilizes a plain interface with a gorgeous red and white tone. You will see that Consumer Reports looks considerably more professional. That is partly because of the different advertisements all over their webpage (supplied by Google). Some designers do not consider the fact that too many links with no images can repulse and visitors wouldn't wish to deal with the site in future. The site does contain two particularly helpful sections. Newly created reviews and complaints from the customers can be easily found by usage of the first section. Another is a “hot topics” section with one word hyperlinks to the subject. I just wanted the size of the font of the hot topics section was bigger so it would be easier to distinguish the words.

For the customer who visits Consumer Reports at the first time it is really easy to find some needed topics as they are strictly subdivided into several main themes. There is a Consumer Reports Magazine, but there are a lot of articles on their webpage which comprise the discussions of the issues located in this magazine. The arrangement of Pissed Consumer is also quite proper but it has some obvious disadvantages. The front page comprises the most lately posted complaints and articles that can be a bit confusing to a first time visitor. There is a board that comprises lots of topics. This board is actually flaring but the articles are not classified by their matters properly. Fortunately, both websites do feature a comfortable search system in case you can't find what you're looking for on the front page. There is an opinion that Consumer Reports includes significantly bigger amount of information but it is not right, actually. Pissed Consumer covers every single category which Consumer Reports does, however its menu interface is not as easy to use, making it more difficult to get what you're looking for.

Those sites cover approximately the identical range of subject matters of topics but Consumer Report seems to be better organized and attentive for its customers. It means that customer has got a chance to find required information in significantly shorter terms. Our little analysis demonstrates that Pissed Consumer is not so handy and attractive for clients as Consumer Reports does.